October 2009 351

If you’ve been on this site for a while you may remember a post about a documentary called Consuming Kids. It’s put out by the Campaign for a Commercial Free Childhood and it’s all about making sure that the marketing machine that is aimed directly at families and kids stays regulated. And believe me, they’ve got a big job ahead of them.

Just recently this same center had a big victory with getting Disney, (yes, big giant Disney) to offer a refund for any Baby Einstein products purchased since 2004. The threat of a class action lawsuit regarding false advertising claims of smarter infants and toddlers and kids was what convinced Disney to take this step.

It’s a limited offer, so help us spread the word by sharing this info with any parents and especially grandparents you may know. The grandparents seemed to be an equally large target for those claims of producing bigger, smarter, faster infants.

And now does this mean that infants and kids can be left to their own pace? Well, it’s a step in the right direction to be sure.