PPK-INTERNET-AdIf you have been reading this site over the past couple of years you would know that we are big fans and proponents of allowing space in a child’s life for pure imaginative play. In imaginative play there is so much creativity and inspiration and development for those growing brains of our kids. Without ads, children can learn so much about themselves and the world they live in, without sway of billions and billions of dollars of commercial influence. 

Recently we were introduced to Pure Play Kids – a toy company started by Mike and Tania Grant who were on a quest to find the best possible playthings for their own kids. “After examining every aspect of the children’s products industry, it became clear that much was wrong with how children’s products are designed, manufactured, marketed, sold, used, and discarded in the United States. Pure Play Kids was formed to fundamentally improve the marketplace for children’s products and to provide parents with superior choices for raising their own families. 

Play is the work of children, and toys are the tools. Play is sacred, and toys should be cherished. Through unstructured play we nurture our imaginations and develop emotionally, socially and cognitively. Pure Play Kids stands for toys that are kid-powered (not battery-powered), open-ended (not pre-programmed), and will grow with kids (allowing parents to buy better, not buy more).”

Visit their website. Find out about their mission of providing beautiful products that are kinder to the world we live in. And read about the Living Room Impact test which states that Pure Play Products will look far better occupying all rooms of your house than will plastic toys!